Hi all,
Would anyone care to share what their "elevator pitch" is when asking their patients if they'd like to sign up for the patient portal? We need to beef up our numbers and I am looking for better ways to market it over the phone. What phrases have worked best for your practice?
Thanks in advance!
Lyndsay
We collect Email addresses on all patients and end up sending them lab/radiology results via the portal whether or not they are signed up. This prompts them to sign up and contact us for a PIN.
We use the Add from Chart feature within the SureScripts portal. This allows our staff to register the patient for the portal rather than depending on the patient.
When asking for an email address, we have found it is better to ask "What is your email address?" rather than "Do you wish to provide an email address?".
If the patient ask why we require an email address, we try to list the benefits of portal access- starting with a shorter check in time if forms are completed online, faster responses to questions, etc.
Hope that helps
Amanda Koenig
ROC Orthopedic
I understand the current method of PIN's and the ability to track this, especially for MU purposes.
What happens in the "add from chart" that would allow for the tracking, and for meeting MU requirements?
Thanks.
The add from chart workflow counts for meaningful use by programming that happens in the background - I can't explain exactly how it happens, but I know it DOES write to the MU Activity. We have used this process for years and have met the measure every time.
Feel free to contact me should you have any other questions.
Amanda Koenig
ROC Orthopedics
We let them know that it is a secure way to request prescription refills and send messages to our staff. We are close to 90% participation. We also tell all new patients that they can conveniently register via the patient portal. We only provide paperwork for someone without internet access or extenuating circumstances.
90%... You are ruining the curve and making the rest of the class look bad!
To be fair to the rest of you, we are a pediatrics only office. We serve a lot of young families who are more likely to be tech savvy. Most of them are attached to their smartphones like glue, so the portal isn't a hard sell. I once had a mom tell my receptionist that she didn't think she could figure out how to use the portal... while she was on facebook on her cell phone!!! I happened to overhear and joked with her that it's actually easier to use than facebook and that she should give it a try. She laughed and signed up before she left. =)
Oh... and we also incentivize our staff (yes, monetarily).